First of all, what is SEO?
SEO stands for Search engine optimization. This technique helps your website rank higher on its search engine result page. It is the process of making a website more search engine friendly. Search engine optimization helps to increase the visibility of your website in search engines.
Do you know about Search engines?
A search engine is a web-based software tool that allows users to look up information on the world wide web.
Here are some examples of the most famous search engines.
1. GOOGLE
2. MICROSOFT BING
3. YAHOO
How does a search engine work?
The Search engines work by crawling billions of pages using their developed web crawlers.
Search Engine Process Figure
When the user searches for something in a Search engine:
- CRAWLING-The crawl spider or robot starts searching the information or web page in their database.
- INDEXING-After After Crawling, the search engine stores the collected data.
- RANKING– Search results are ranked based on some factors.
What are all the process involves in SEO?
The process of seo involves multiple steps:
- Website Audit
- Content
- On-page optimization
- Off-page optimization
- Submission
- Maintenance
WEBSITE AUDIT
A Website audit analyses the factors that affect a website’s visibility in search engines.
CONTENT SEO
Content seo is creating content about your brand or product or anything related to your website, which helps your web pages to rank high in the search engines.
TWO MOST IMPORTANT PROCESSES IN SEO
OFF-PAGE SEO
In simple words, off-page SEO is anything you have to do outside of your website to increase the ranking of your website in search engine ranking. Off-page SEO Includes Backlink submission. By Getting backlinks from other websites drives natural referral traffic. And it improves your credibility and reputation in Google’s eyes.
ON-PAGE SEO
On-page SEO is about optimizing web page content for search engines and users. Traditional on-page SEO includes optimizing title tags content, internal links and URLs.
- Keywords in the meta title –
- Backlinks
- Internal links
- Mobile-friendly/mobile-first
- Page speed
- Site security/SSL certificate
- Schema markup/structured data
- Keywords in URL
TECHNICAL SEO
Technical SEO focuses on backend websites and server optimizations that help search engines, and visitors understand and use your site. Technical SEO factors include sitemaps, page speed and text. File.
SUBMISSION
It comes under off-page SEO. It refers to attracting traffic by submitting SEO optimized
- Article Submission
- Image Submission
- Infographics Submission
- Directory Submission
- Video submission
- Q/A Submission.,etc
MAINTENANCE
It is nothing but adjusting your website to get a better ranking in search engines.
How SEO helps your business
Nowadays, Everyone uses Mobile, especially search engines. Without google, nothing would happen in the world. We want to update our business according to the trend, which means adding our business or product to a search engine. It helps the user to reach our business or product more quickly.
- It helps to reach the right customer.
- The long-term strategy for a long-lasting result.
- Improves ranking.
- Cost-effective and high-quality traffic.
- Increase credibility.
- Customer engagement & user experience.
- Stay ahead of competitors.
1. It helps to reach the right customer.
Based on the keyword searched by a customer and the exact keyword you used in your website. It shows your website on the result page. It allows you to target particular customers by optimizing your website to appear in specific search queries to detailed demographics in certain locations.
2. Long-term strategy for a long-lasting result.
SEO increases your visibility in the long run because your business remains visible while you’re moving up the rankings. This also means that you can stay in the top spot for longer, beating the short-lived attention of things like ‘paid search’ and other forms of digital marketing.
3. Improves ranking.
Why is ranking important? Some surveys mentioned that 75% of people only scroll up to three results on search engine result pages. Studies have shown that the first three ranking results draw nearly 40% of all click-throughs and that a third of the results on the first two pages must be clicked. If your website appears on page 3 of search results, you’re as good as invisible.
4. Cost-effective and high-quality traffic.
SEO seems cheaper than other forms of online advertising like ‘paid search’ and ‘PPC’ in the long run, generating a higher, more sustained return on investment. The higher your website ranks on search results, the more likely people will click through to your site. But it’s not just about the traffic size, but the traffic quality that’s important. You want visitors only who need your product or service.
5. Increase credibility.
Google wants to rank high-quality content from authoritative sources, and people are used to getting high-quality results in Google searches. So, when someone sees your site ranking well, they’re more likely to view it as authoritative, credible, and trustworthy.
6. Customer engagement & user experience.
The great thing about the internet is its ability for businesses to engage with their customers. The engagement has become so important that customers’ happiness depends on the engagement quality with the company they’re buying from… As a result, potential consumers for your company are regularly generated. By increasing sales and income, you wind up minting measurable benefits.
7. Stay ahead of competitors.
Online business has become fiercely competitive, especially in the current global business climate. This has increased the importance of businesses having a solid online presence exponentially. An effective SEO strategy gives your business a strong online presence and allows it to grow and thrive.
Grow your business with the help of SEO.
Search engines are the most basic places to generate new clients, leads, and advertise your business. As a result, a good SEO strategy is sure to yield excellent results for your business. Above all, they impact your website’s prominence in search results and attract more people. They also assist in reaching out to potential new clients and increasing revenue for your business. Moreover, they help your company acquire a competitive edge by increasing brand awareness, building trust, and increasing brand awareness.
SEO is certainly one of the most effective strategies to market your company online!
FINALLY!
And finally, you have some idea about SEO.SEO is one of the main pillars of digital marketing, and every brand needs to promote its site on digital platforms.